Why We Charge 0% Commission to Buyers (and How It Works)

The traditional real estate brokerage model is adversarial. The agent is incentivized to sell you the most expensive house, not the right one. At Placebo Estates, we have disrupted this dynamic by adopting a “Principal-Retained” model, ensuring our interests align purely with access and execution.

The Seller Pays

In 95% of our transactions—specifically in the New Development and Off-Market sectors—our fees are covered by the sell-side (the developer or the sovereign seller). We have negotiated volume mandates with major players (Emaar, Nakheel, Select Group) that allow us to represent you, the buyer, at 0% Commission.

You pay us nothing. You get our market intelligence, our negotiation leverage, and our legal structuring support. The asset price is the same (or often lower due to our bulk negotiation) whether you use us or walk in alone.

Unbiased Advisory

Because we are retained by the inventory, we are agnostic. We don’t care if you buy the Villa in Jumeirah Bay or the Penthouse in DIFC. We care that you buy the asset that fits your portfolio strategy. We are not selling you a house; we are allocating your capital.

The ‘Trojan Horse’ Strategy

Why do we do this? Because real estate is the entry point. Once we help you secure the asset, we assist with the Golden Visa, the corporate structuring, and the banking setup. We play the long game. Your success in the market is our retention strategy.